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By Andrew Woodhouse

Whether you’re a brand new business or an industry stalwart – you need to take your marketing online. Why? Well, here’s six big reasons, in no particular order: Your online presence is permanent You won’t always be sat at a stall in a Trade Fair. The advert you’re running won’t…

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By Emma Raftery

Starting your own business can be exciting, worrying and stressful and it is important to understand the implications of your decisions and do thorough research before making the jump. The following tips should help you make the best decisions for your business. Sole Trader or Limited Company? Whether you will…

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By Graham Crothers

Some love it, others loathe it, but however you feel about change, it’s the only constant in this life. In order for your small business to stay competitive, it’s crucial you stay tuned to changes in industry and general working practices. How well you respond to this change will ultimately…

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When it comes to making improvements to cloud software, the words ‘version two’ are…a bit dirty. Cloud software development is generally very nimble, incremental and, by definition, is never finished. As such, new iterations are rarely different enough to warrant the label of a version number. However, during several big…

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As The Business Show draws ever closer, we realised we couldn’t put off writing this post any longer. This week, tomorrow and on Friday, Olympia will be filled with entrepreneurs, new (and potential) business owners and b2b companies. Some of our competitors in the accounting software space will also be…

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When we heard that the special guest at the final Evening Standard Business Connections event was Jacqueline Gold, the CEO of Ann Summers and Knickerbox, we couldn’t resist having a bit of fun with it. Introducing Buzz the Bunny, KashFlow’s newest employee/mascot! (He’s also in charge of HR. ) We’ve…

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By Stu Bradley

Over the past ten years or so there has, quite rightly, been a lot of discussion around whether or not the ‘traditional’ way of working is relevant anymore. With working from home and the prevalence of BYOD (Bring Your Own Device) policies on the rise, there’s no doubt that things…

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By Stu Bradley

Part I: Ch-ch-ch-changes This year at The Business Show we decided to do something different. Not ground-breaking by any stretch of the imagination, but different to what we previously did. In the past, we used to frantically try to set up trial accounts for anyone and everyone that came to our stand.…

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An Open Letter. Dear Spotify, We love Spotify at KashFlow. Nearly all our staff have personal accounts, and we have Sonos throughout the office running primarily from a dedicated Spotify account too. Many of us use it on our phones on the commute into work too. We’re addicts. Last year,…

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By Ray Field

To a small business, building brand awareness can seem like a big task. A brand, and knowing how to make it grow, can seem like an intangible thing to grasp. Companies like Pepsi or Microsoft can maintain the recognition and awareness of their brand with big outlays on advertising campaigns across…

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By Stu Bradley

Last year, we ran a large scale advertising campaign made up of a number of different elements. One source that performed much better than we were expecting was Spotify – we tracked a substantial amount of trialists and experienced a lot of positive interaction on social media while the advert…

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By Stu Bradley

A few months back, we completely revised the way we handled social media. The closest thing we’d ever had to a social media policy was (or at least can be translated from its original, cruder form as…) ‘don’t be stupid.’ If you have to think about whether or not posting something…

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By Stu Bradley

When asked about the differences between marketing, advertising and PR there’s a story that my dad, who has founded two PR companies in the North East, likes to tell. It’s one of the better stories he tells, so I’m pretty sure he stole it. It goes like this – A…

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By Stu Bradley

We’re dreaming of a pink Christmas… We love our customers. A lot of companies say things like that, but I hope that by now you know that when we say it we really mean it. That’s why every year we throw a big Christmas party for customers, trialists and any other…

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By Stu Bradley

It probably comes as no surprise to some of you that a few members of the KashFlow Krew are Twitterholics – around 50% of staff here use it, and Management Today kindly voted Duane one of the top 50 entrepreneurs on Twitter (coming above two Dragons’ Den dragons, no less…). Although we…

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The following is a guest post by John Paterson.  John has used, implemented and overseen a number of CRM systems as a salesperson, sales manager, sales director, COO and CEO.  Off the back of his experiences as CEO of CRM vendor Oxygen Solutions, he saw a gap in the market for a…

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By Stu Bradley

We’re delighted to have been chosen as one of the Smarta 100! But this blog post isn’t just a blatant brag fest – we want to share some of the love. Voting is taking place for one of the hundred to win ten grand… So yes, we need your votes,…

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By Stu Bradley

There’s a policy (but we don’t call it a policy, because ‘policy’ is a pretty horrible word) here at KashFlow that’s pretty key to how we do hiring – EVERY new hire has to spend two weeks on technical support before they start in the position they were hired for.…

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By Duane Jackson

This isn’t the first time that someone has suggested Sage like to copy KashFlow’s marketing activities. Given that Sage are often (supposedly derogatively) referred to as a marketing machine instead of a technology company, I’ve always taken it as a compliment. There have been a few things they’ve done recently…

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By Stu Bradley

As well as being our PR company’s mantra, ‘Work hard and be nice’ is the only way to do business as far as we’re concerned. Innovations like Twitter and easy to use blogging platforms have changed the face of both social and business universes. Individuals like Robert Scoble have reached…

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By Ray Field

The UK Trade Show industry has an £11 billion impact on the UK economy, with over 900 shows a year taking place. Getting the most out of a trade show depends on a few things. Picking the right arena for the business to shine is very important – aiming for…

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By Stu Bradley

Please note: The opinions voiced in this article are those of Stuart Bradley (me) or those of the companies alluded to within the article, not those of KashFlow Software Ltd. i.e. plz don’t sue. The validity of the Tech City Investment Organisation is probably one of the biggest issues currently under scrutiny…

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