Securing new customers is always a major concern for small businesses, so much so that a recent report found it to be the chief issue for the SME sector in the UK this year.

A study by Santander Corporate & Commercial has found that generating new business sales was ranked as the key concern by 44% of SMEs, followed by concerns about legislation (37%).

But a harsh reality for many small business owners is that, if they do achieve a customer boost, they are often unprepared for the business growth that comes with securing new customer sales. The knock on impact of additional financial and accounting admin can often hobble the success of a growing business, with more time being spent balancing books and managing invoicing than ensuring a top quality service.HICL

KashFlow accounting software was designed with all this in mind, and many of our customers credit their success to the way our small business software supports their business processes. Such as Home Improvements & Construction Ltd (HICL Builders), a rapidly expanding company in the construction sector who say that KashFlow has allowed them to actively plan their growth.

HICL Builders is a south-west London based company that specialises in domestic extensions, conversions, renovation and new builds, operating under a clear and simple motto: “Why move? Improve!”

The company has been trading since 2001 and are dedicated to their mission of building the visions of their clients, with a competitively priced, top quality service that has already seen them achieve real growth and success. HICL Builders specialise in building from the ground up, offering a complete service to ensure their customers get exactly what they dreamed of.

How has KashFlow helped?

HICL’s office manager Debra, who was a bookkeeping novice when she took on the daunting role of managing the company accounts, says that KashFlow not only simplified the key tasks she is responsible for, but has also allowed her and the company to take real control of the finances, and of their growth.

“To say KashFlow has changed my life is an understatement. I get reminders from Kashflow when invoices become overdue and the reminder letter function for customers is brilliant. It really has taken all the stress out of this side of the job for me. We are now able to deal with multiple customers at the click of a button without getting tied up in paperwork and incorrect calculations. All this efficiency is great for business which has definitely enabled us to take on more than we used to.”

Thanks HICL Builders and good luck!

Do you want us to promote your business in 2015? If you’re a KashFlow customer, take a few minutes to write to us about what you do and how KashFlow has improved your business, and you could be featured on the next KashFlow customer case study blog!

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