Many of us love Christmas for the eating, drinking and general merriment. On the other hand, many of us hate Christmas for the shopping. Crossing absolutely everything off the Christmas shopping list before the big day is for many a recipe for stress.
As a small business, your mission (should you choose to accept it) will be to convince stressed buyers your product or service is the one they need. Doing this is easier than you think. All you have to do is employ some simple social media marketing techniques to bring some festive cheer to your company.
The first place to spread festive spirit and attract customers toward your product or service should be through your social media profile. Christmas is a time of excessive sentiment – so take the opportunity to spruce up your profile to reflect this. Add a Christmas themed background image or splash a limited Christmas time offer everywhere across your page.
Your logo is the first visual association customers should have with your brand. If you’re precious and you’d rather not add a Santa hat, mistletoe or some other holiday accents to your logo, you can always use festive-related hashtags and place them under your logo.
The aim of the game with social media content is to say things that stay in the mind of the customer so anytime they think of something related to your product or service they think of you. It may sound obvious but make sure you post plenty about Christmas in the run-up to the big day to gain as much exposure as possible. Take a few snaps of your office, post some Christmas trivia or quizzes, but above all, make what you post fun and engaging. And don’t forget to tell your customers how much you appreciate their custom (or love them, if you’re that way inclined). One to one TLC will mean a lot to your customers.
Once people have started to engage with your contagious content then this is when you pop in a few sales posts. When you post, show customers the value behind your product or service. Competitions and giveaways are also an effective way to bag a sale on social around Christmas time, especially ones that involve discounts or time sensitive offers.
KashFlow is simple accounting software that works how you’d expect it to work, without using confusing jargon or complicated processes. You can manage your business finances from anywhere and create professional, branded quotes and invoices in minutes. For a free no-obligation 1-2-1 demo just call the KashFlow on boarding team on 0844 815 5779.