When in business, your top priority is growth and success. But how do you go about achieving this? Staff play a crucial part, but so do the platforms and tools that your business chooses to use. Businesses need the right technology and solutions that can help the organisation meet business demands without affecting the time, resources or budget needed to get an idea off the ground. Below we have rounded up 4 ways how technology can increase efficiency and bolster sales within your organisation.
- Dive into data
Casual chats with your customers, polls, surveys and how your customer interacts with your website are all useful sources of data that can be compiled, analysed and used to provide greater insight for you and your business. Digging deep into your data resources can help you better understand whether your marketing efforts are a roaring success or a miserable failure. Most importantly, taking time to go through data can help your business offer tailored communications thus helping enhance customer experience and retention.
- The Internet of things
Simply put, the ‘Internet of Things’ (IOT) is about connecting devices over the internet, letting them talk to us, applications and each other. Have you heard about the story of the smart fridge? Imagine if your fridge could tell you if you need to stock up on milk, texting you if its internal cameras saw it was running low? There are a few examples where connected devices are being used in business and it’s only a matter of time before its drip fed more in the workplace.
- Automatic for the people
Why bother doing everything manually when you can automate? You may have heard of the term Marketing automation. Well marketing automation software essentially makes it easier to schedule emails, segment contacts, automate social media posting, manage your content, and track the lifecycle of customers in your marketing funnel. There are dozens of suites available catered for all sizes of businesses. In short, if used right, automating your marketing efforts can dramatically increase your sales leads in no time at all.
- Embrace the cloud
In the last few years there’s been a rapid increase in the popularity of cloud-based services, with companies from every type of industry picking up on the numerous benefits that the cloud can offer. And it’s not hard to see why this is the case. It can offer any business increased efficiency, connectivity, security and it gives companies the ability to garner real-time information.
If you’re considering new ways to grow sales for your company then why not consider software in the cloud? Simply contact our friendly on-boarding team here at KashFlow on 0844 815 5779 to arrange a free 1-2-1 demo of the software today.