The Effect of Shorter Trial Periods for SaaS
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on May 16, 2012
A couple of months ago I wrote that we were reducing our free trial period for our online accounting software. To summarise: we have always offered a 60 day trial, one of the longest in our industry. I decided to drop it to 14 days – one of the shortest. The reasoning for this was that of those that didn’t convert into paying customers after the trial, by far the most cited reason was that they didn’t get a chance to … …Read more



