KashFlow makes free software offer to rivals Customers

Leading UK web-based accounting software company, KashFlow, is now offering its software free of charge to small business owners that have already purchased a competitors product. The company say they’ll then build a bonfire with the boxes and CDs that they receive.

In a bold move, KashFlow Founder and Managing Director, Duane Jackson, announced on the company blog that they would provide their software free of charge for a year to anyone that sends them a copy of rival products from Sage, Quickbook or MYOB.

KashFlow is a web-based accounting application that is designed specifically for small business owners. Rather than being installed on your computer it is accessed via a web-browser. This is a method of software delivery that is becoming increasingly popular due to a number of technology benefits as well as a lower cost than traditional sofware.

“We’re hearing from a lot of people who have already invested in or have been mis-sold a rival accounting software package only to find that it’s too difficult to use.” said Jackson “At a time when money is tight it’s hard to justify spending that money again once you find a more suitable product. By giving the software away for free to these people we hope we can make it easier for them”

The company is hoping to attract users of MYOB products for which support is being withdrawn in early 2010.

KashFlow say they can afford to give the software away for a limited time as the company is in profit and the business model means the cost of each new customer is now relatively small. The offer is only available until the end of April 2009.

Potential customers can try KashFlow for free before deciding whether or not to send in the old software.

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