With all the hype surrounding Twitter at the moment, it’s easy for people to overlook some of the other very useful sites out there. Especially if you’re new to business and/or social networking One I’m determined to start making more use of is LinkedIn. They have this to say about themselves:…
Read moreOne of the many things I love about KashFlow, as a business, is that the billing side of things is totally automated. So we don’t have to chase customers for payment. I’ve been involved with businesses like that before and it can be really exhausting. So here are some tips…
Read moreIf you’re looking for a new supplier, whether it’s an accountant, a designer or anything else then by far the best route is to ask others you know in business who they’d recommend. This works fine if you’re asking the person privately. But where it falls down is if you ask them…
Read moreWe offer a free trial of our online accounting software and we tend to follow up those who don’t go ahead to become paying subscribers to find out why they chose not to go ahead. Typically we’re told that they love the software, it’s by far the easiest to use…
Read moreDear Vodafone, It’s been 5 years now since we first got together. I said back in 2006 that I love you and that I would never look at another mobile phone provider but things have changed since then. You’ve changed since then. I used to phone you up and you’d…
Read moreMost books on marketing and branding will tell you that you need to “position” a product and you should avoid associating the product with anything that conflicts with that brand positioning. (At least, I’m assuming they do. I don’t think I’ve read any!). For example, Pot Noodle position themselves as the…
Read moreIf you were reading this blog last year then you may remember Sage proving they were worried and clueless – worried about SaaS, and clueless about how a small firm like KashFlow can use the internet to get our story heard. After we stole their thunder they reported us to Trading Standards over a pricing…
Read moreBack in the dark old days of the internet, Compuserve hoped to have everyone connect to the net via their service. Rather than all these horrible double-you double-yew double-ewe dot names you’d just have Compuserve keywords. So you’d connect to the internet using the Compuserve software and then enter a…
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