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How to plan for an exhibition

The Business Show was my first experience planning for an exhibition, and while it was great fun I also wish I had had a guide to help me. So, here’s what I learned along the way and wish I knew when I started! If there’s anything missing that you find essential…

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Live Blog – Digital Sizzle 4: an audience with Tech City

Please note: The opinions voiced in this article are those of Stuart Bradley (me) or those of the companies alluded to within the article, not those of KashFlow Software Ltd. i.e. plz don’t sue. The validity of the Tech City Investment Organisation is probably one of the biggest issues currently under scrutiny…

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The Effect of Shorter Trial Periods for SaaS

A couple of months ago I wrote that we were reducing our free trial period for our online accounting software. To summarise: we have always offered a 60 day trial, one of the longest in our industry. I decided to drop it to 14 days – one of the shortest. The…

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