Accounting Software - KashFlow strengthens its mobile strategy with introduction of iPhone app

KashFlow strengthens its mobile strategy with introduction of iPhone app

Tuesday, 22nd June 2010 - For Immediate Release

Press Release KashFlow announced today that it has released a versatile, new iPhone app for the award winning online accounting software that will allow its 5,000 small business users fast access to data on the move.

Real-time financial and operational data delivered directly to the iPhone will help drive efficiency by ensuring quality and transparent information is available when decisions need to be made quickly.

In addition, the new app supports mobile business by allowing receipts to be photographed with the iPhone as soon as they are received, they are then uploaded to the app and safely stored in KashFlow, freeing the user from the worry of forgetting to enter expenses.

The new app has been designed to provide an easy and powerful experience with easy navigation from screen to screen and will broaden the appeal of the software. The app makes it possible to run the financials from any location with instant access to a full overview with detailed information that includes lists of unpaid and overdue invoices, account balances and contact details for all customers. Invoices can be generated with the app, reviewed and e-mailed to the appropriate customer and new receipts can be created.

Duane Jackson, KashFlow CEO said: “We are excited that this new iPhone app allows KashFlow customers quality data at their fingertips. This is a great example of how advances in mobile technology are making smart phones capable of performing everyday business tasks. The ability to access real-time financial information is invaluable to small businesses that need to focus on creating further efficiencies aided by the latest developments in technology. ”

Within hours of the launch of the iPhone app, KashFlow entered the ‘Apps Top 20’ listing and the number of downloads now stands at 500. The potential for the app is considerable with the company estimating that 30% of its customers use iPhones.

Duane added: “Interestingly, as well as existing users downloading it, we are also seeing interest from new customers who first heard about KashFlow having seen the app on iTunes.”

There are now 30 ‘connectors’ to KashFlow making it the most connected accounting system for the small business. These comprise payroll, e-commerce, CRM, time and project management systems, fully managed payroll processing houses and others such as PayPal, BookingBug, Getting Paid, KashGuard, Permalink, ReceiptAngel, ViaPost and WHMCS.

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About KashFlow

KashFlow is an online tool specifically designed to help owner managers in small businesses manage their accounts. KashFlow's aim is to take the boredom out of managing a company's accounts and to make the day to day tasks easier to achieve so that less small businesses neglect this area.

KashFlow keeps accounts management simple: it requires no installation, software training or prior knowledge of accountancy.

All users benefit from a free, no obligation 60-day trial. The monthly subscription price is £15.99 a month - including free support and upgrades.

Contacts

For further editorial information, contact:

Dominique Gillespie
PR Manager
dom@kashflow.co.uk; 020 7403 0101

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Notes to Editors

In June 2008, KashFlow became the first accounting software package to be certified by PayPal for integration with its payment platform. PayPal and KashFlow now work in partnership to provide a seamless, end-to-end, payment processing and accounting system.

In October 2008 KashFlow won a Business Software Satisfaction award, judged entirely by customer feedback, for the category of small business accounting - beating the likes of Sage 50, Quickbooks Pro and MYOB. Statistics revealed by the awards organisers show that KashFlow has a 70% share of the web-based accounting software market in the UK.

KashFlow has received two rounds of venture capital funding from their now chairman, Lord Young of Graffham. Lord Young is a former Secretary of State for Trade & Industry and ex Chairman of Cable and Wireless.

KashFlow is simple to operate, with users instinctively knowing where to click to perform almost any accountancy task.

Owner managers are able to effectively manage their accounts with no need for software training or prior knowledge of accountancy.

KashFlow has been featured in the likes of the Financial Times, Daily Mail, The Daily Telegraph, The Mail on Sunday, BBC Radio and all the leading accounting titles.