At the annual software industry awards at the Royal Courts of Justice last week, the new breed of web-based software beat old-fashioned, locally-installed software in many of the categories, with Salesforce.com wining the CRM categories and KashFlow taking two accounting software awards.
The Software Satisfaction Awards surveyed over 8,000 users of business software, making it one of the largest individual pieces of business opinion research ever undertaken in the UK.
Participants in the survey are asked to rate their business software products on four key attributes: ease of use; functionality; reliability; and value for money.
Whilst there were categories specific to web-based software, suppliers of web-based software also won the main awards in their categories. KashFlow, an easy-to-use and jargon-free accounting application delivered via a web-browser won the web-based category in 2007 and also won the main award in 2008. This year they won both the web-based category and the main Small Business Accounting Software Category beating traditional vendors like Sage and Quickbooks.
“In spite of tough market conditions, more people participated in our online survey this year, and overall the industry improved its average satisfaction rating,” said Ben Heald, Managing Director of Sift Media the company behind the survey and awards. “The cynics might say this reflects the fact that the new range of web-based services are forcing everyone to raise their game; and the game of ‘lock-in on premise’ is over.”
Speaking for KashFlow, CEO and Founder Duane Jackson said “My team work really hard to keep the customer at the center of all that we do, so it’s really great to get this recognition from the customers themselves”
KashFlow is an online tool specifically designed to help owner managers in small businesses manage their accounts. KashFlow's aim is to take the boredom out of managing a company's accounts and to make the day to day tasks easier to achieve so that less small businesses neglect this area.
KashFlow keeps accounts management simple: it requires no installation, software training or prior knowledge of accountancy.
All users benefit from a free, no obligation 60-day trial. The monthly subscription price is £15.99 a month - including free support and upgrades.
For further editorial information, contact:
Dominique Gillespie
PR Manager
dom@kashflow.co.uk; 020 7403 0101
Enter your email address below to automatically receive future press releases from KashFlow
In June 2008, KashFlow became the first accounting software package to be certified by PayPal for integration with its payment platform. PayPal and KashFlow now work in partnership to provide a seamless, end-to-end, payment processing and accounting system.
In October 2008 KashFlow won a Business Software Satisfaction award, judged entirely by customer feedback, for the category of small business accounting - beating the likes of Sage 50, Quickbooks Pro and MYOB. Statistics revealed by the awards organisers show that KashFlow has a 70% share of the web-based accounting software market in the UK.
KashFlow has received two rounds of venture capital funding from their now chairman, Lord Young of Graffham. Lord Young is a former Secretary of State for Trade & Industry and ex Chairman of Cable and Wireless.
KashFlow is simple to operate, with users instinctively knowing where to click to perform almost any accountancy task.
Owner managers are able to effectively manage their accounts with no need for software training or prior knowledge of accountancy.
KashFlow has been featured in the likes of the Financial Times, Daily Mail, The Daily Telegraph, The Mail on Sunday, BBC Radio and all the leading accounting titles.
On The BlogStop The Press
Recent Changes
