Web-based Software Beats Old-fashioned Rivals at Customer Satisfaction Awards
At the annual software industry awards at the Royal Courts of Justice last week, the new breed of web-based software beat old-fashioned, locally-installed software in many of the categories, with Salesforce.com wining the CRM categories and KashFlow taking two accounting software awards.
The Software Satisfaction Awards surveyed over 8,000 users of business software, making it one of the largest individual pieces of business opinion research ever undertaken in the UK.
Participants in the survey are asked to rate their business software products on four key attributes: ease of use; functionality; reliability; and value for money.
Whilst there were categories specific to web-based software, suppliers of web-based software also won the main awards in their categories. KashFlow, an easy-to-use and jargon-free accounting application delivered via a web-browser won the web-based category in 2007 and also won the main award in 2008. This year they won both the web-based category and the main Small Business Accounting Software Category beating traditional vendors like Sage and Quickbooks.
“In spite of tough market conditions, more people participated in our online survey this year, and overall the industry improved its average satisfaction rating,” said Ben Heald, Managing Director of Sift Media the company behind the survey and awards. “The cynics might say this reflects the fact that the new range of web-based services are forcing everyone to raise their game; and the game of ‘lock-in on premise’ is over.”
Speaking for KashFlow, CEO and Founder Duane Jackson said “My team work really hard to keep the customer at the center of all that we do, so it’s really great to get this recognition from the customers themselves”