KashFlow releases new web-based product for accountants
Wednesday, 15th September 2010
KashFlow Software Ltd, the London-based makers of the successful online accounting application for small businesses, today introduced Orbit Accounts – a new software product specifically for accountants that want to take advantage of the growing popularity of cloud computing.
Orbit Accounts is web-based software that provides accountants a host of tools and features to enable them to monitor, control and collaborate with their SME clients whilst using the already established and mature KashFlow product as the core accounting software engine.
Orbit Accounts has been in development for the last 12 months and focuses on enabling accountants to leverage web-technologies to better serve their SME clients. As well as letting accountants customise the software by removing features and reports, specifying account codes and locking transactions – Orbit Accounts also provides the accountant the ability to co-brand the software with their own logo and colours. A fully re-brandable white-label option is also available.
KashFlow see accountants as a key channel through which they can continue their impressive growth. Currently around 70 businesses sign up to take a free trial of the KashFlow software every working day. The majority of the businesses don’t currently work with an accountant so they’ll be offered an introduction to accountants that use Orbit Accounts.
“Other accounting software vendors tend to just offer accountants pricing incentives to get them engaged with their products”, said Michelle Gorsuch, Sales Director at KashFlow “We’ve gone a big step further by developing software that’s tightly integrated with our core KashFlow product and specifically tailored to assist the accountant in practice.”
Earlier this week, KashFlow Software was listed in The Guardian as one of the top 100 technology innovators
. The software is delivered using the Software-as-a-Service or SaaS model. This means the software is delivered via a web-browser so there’s nothing for users to install whilst updates and backups are taken care of automatically. Rather than buying the software outright, customers pay a fixed-price subscription that includes all upgrades and support.
The software is available on a 30 day free trial. An annual subscription to Orbit Accounts costs £999/year with client licenses for the KashFlow software costing £99/year. The company will be offering discounts to early adopters until the end of October 2010.