If you are writing articles on the Internet or website content you may have seen people mentioning the value of ‘keywords’ or talking about ’seo’ but never properly understood what was meant. Either this or you write away and never give factors that influence search engines a thought. If you do write on the web for any purpose and you want search engines to find your content so that your readers can then find you, you can benefit from learning about & using keywords and how to seo your website content. What is seo? SEO stands for search engine optimisation and it simply means that the website or its content (or both) have been constructed and written to maximise the chances of being picked up and ranked highly by search engines. As a writer of website content, articles, blog posts etc. it is very useful to understand a little of how search engines choose articles to rank highly and also to learn how to seo your own content to ensure it gets as many readers as possible. Wikipedia says this about seo “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine." What are keywords? Keywords are words or phrases that writers place in their articles or blogs (content) that are relevant to the topic but also might be terms which people enter into search engines with high frequency. In other words, the aim of keywords is to be matched with what a lot of people are looking for and then when Google throws up a list of results you might be in the top few pages of Google, if not the first page of Google! The better the keywords the more likely this will be the case. Here is a great FREE keyword tool. When you enter a word in their tool bar, one that relates to your topic/product Google will give you a list of their most popular keyword phrases and place them in order of popularity. You can select from exact phrase, broad phrase and so on. Keyword tools are a must for any writer who wants to SEO their content and increase/improve their Google page rank. Here is a free question generator tool. The info on the free question finder page says this: “People often type questions into search engines. Now you can find these questions, answer them and get some great search traffic.” This free question finding tool is great for finding questions that people might be entering directly into their search bar. If your article provides the answer, using their exact question (one that is highly entered) in your title, increases your chances of search engines ranking your content highly and users finding your articles. WARNING re keyword density Some people go utterly bonkers with keywords and that is now counter productive as these articles are being identified by Google as keyword spam. Read here for more details on keyword stuffing and why you shouldn’t over do keyword use in your articles. I would myself try not to use more than three duplicate keyword phrases in any article. Keyword phrases in titles are useful but add a unique spin tail end or start to grab both human and Google bot attention.
There are 2 types of SEO 1. Off page - generating traffic back to your site 2. On Page - the construction of your site ps Moved to SEO forum
If only it were that simple. SEO carries many many factors and has a multitude of interpretations. Not to mention demographics, semantics and of course as alluded to above, on page and off page, do I target broad or phrase, what's the difference, what will be the impact...etc, etc.. A nice broad introduction and a good beginners starting point...
Yes good basic definition for on-site SEO but as per Indi's post its missing off-site SEO. To achieve decent rankings for any competitive search result on-site SEO will not be enough.... some good relevant inbound links will be required. Joe
The post was designed for content writers who are not involved in site construction or link building. Hence the absence of off site and website related SEO The link building is often done by the person you supply the content to. I shall add that to next info post, though it's a good point. I was writing from my own perspective.
I agree with Jacksan - as im also a newbie, i've come across SEO quite regularly and did start to wonder what it meant.
Sausage Egg & Onion is a way to bring home the Bacon. Simply put it is all the forms that help promote a sites position to the top or as high as possible on the search engines. Alvin
Search Engine Optimization (SEO) is what we call the process of improving the volume and quality of traffic of a website on search engines via organic or natural search results.
This is the most description I like about SEO: SEO is a strategical mind game between the machine (Google bot) and the human (SEO specialist).
SEO, or search engine optimization, is simply the process of getting your website ranked higher in the search engines through the natural, or unpaid, search results. In other words, not the paid (Pay-Per-Click) results on the outside columns. This is important because the face of the Internet is changing. With over 75% of large and small companies now online, there's an increase in competition and 'market share' for the top search engine positions.
SEO is a vital component of business strategy. Does the above statement switch you off? Well, it shouldn't because it's true. However I do believe it is better for most businesses to 'outsource their 'customer finding ' to professionals. It is cheaper to do so, though business owners don't always think so. Yes, you've probably guessed I am involved in business lead generation but it is also true in my experience, and is valid for florists, building contractors, and online retailers as much as it is for specialist services. I would like to know from the SEO professionals on line at Kashflow forum today, what changes have they seen in the past 3 months, and what future changes do they see affecting SEO and the virtual business marketplace?
seo is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid site.