
KashFlow Facebook Fanclub reaches 100 member mark
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by Duane Jackson - Founder & CEO
on January 10, 2009
I just noticed that the KashFlow fanclub page on Facebook has just reached the 100 member mark. This is without really promoting it very much.
I’ve still not worked out the best way to use Facebook to our advantage in spreading the word about KashFlow, but I’m sure getting a group together like this one is part of it.
My Facebook “friends” are an odd mix of real life friends, family, journos, business associates and KashFlow users. It certainly blurs the line between what’s business and what’s personal. My brother-in-law surely has no interest in the latest KashFlow press release and I’m sure that KashFlow users aren’t too interested in how my wife’s pregnancy is progressing.
If anyone has any tips on how best to use Facebook to promote a small business, I’m all ears.
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Authors
Duane Jackson
Ramblings, Small Business, News.
Stu Bradley
Marketing & Communications
Katie Poole
Community Management
Patrick Johnson
Design & User Experience
Iain Farquharson
Tech & Project Management
Guest Authors
Insights from Others

Duane
a) some Kashflow users ARE interested in the more personal aspects of your life and it makes you seem like a human being. Sure, I know you’re human which is more than can be said of some of those “others” out there, but it does emphasise the personal service aspect of your business.
b) when you’ve figured out the best way to use facebook for business maybe you’ll let ME know.
However, I know that one word is really important when blogging or facebooking (if there is such a word) and that is PATIENCE. It takes a long time because the marketing is all down to who knows who and who passes things on to who. Make “friends”, comment on other people’s blogs and above all be consistent. Welcome to the crazy world of Web 2.0