Dell makes $6.5 million from Twitter activity, but still doesn’t really get it
1
on December 17, 2009
I read with interest a post on Emily Hill’s blog about Dell claiming to have made £6.5m from their Twitter activity. Well done. Dell! Twitter is very useful as a sales channel/tool, I’ve previously written about how it’s been really useful to me in growing KashFlow. Whilst Dell seem to be doing very well from Twitter on the sales front, they’re doing considerably worse with using it for customer service or brand monitoring. It’s in the brand monitoring stakes that … …Read more

